True product integration has arrived

On MTV's Teen Wolf, which really shouldn't surprise anyone.  Last night's episode featured one character very deliberately opening and eating a Reese's Peanut Butter Cup while delivering the plot-significant line, "Perfect combinations are rare in an imperfect world."  This line is, naturally enough, already in dozens of tweets/tumblr posts.  As much as it made me roll my eyes, I must congratulate the writers on doing far better than usual in substantive integration.