Self-dilution

So what happens if the cake you serve made using this Coca-Cola bottle shaped pan is terrible?

Also, browsing the Coca-Cola rewards pages suggests that there's no such thing as an unlicenseable product.  A Diet Coke scarf?  A Diet Coke makeup bag?  (Gender is also a big thing.  You can't get a Coke makeup bag, but you can get a Coke Zero apron to go with your chips 'n dip.)