How would you analyze the following: George Mason homecoming theme altered to be "not so focused on Disney"? The discussion is mostly about evocation. "The names of Homecoming events, including 'Be Our Guest,' and 'I Just Can’t Wait to be Mason Majesty,' are not expected to change because ... the names are not as synonymous with Disney and an instant connection to the brand isn’t as easily made." Earlier story about the Disney theme here. New picture:
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