Friday, March 19, 2010

They like our style

My favorite bit from the Google summary judgment motion in the Viacom case: Viacom made promotional video "[d]eliberately made to look like it was cut together by a 16 year old" (Viacom's own characterization).

This is part of Google's basic argument that, if Viacom can't tell what's unauthorized, YouTube certainly can't. But I like it because it indicates that Viacom wasn't just interested in taking advantage of new marketing channels, but also of new styles bubbling up from creative subcultures.

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