AT&T is suing Verizon over ads that allegedly deceive one-fourth of consumers into thinking that AT&T doesn’t offer much wireless service nationwide, whereas the truth is just that it doesn’t offer much 3G service nationwide.
The “There’s a Map for That” campaign cleverly plays off of “There’s an App for That.”
Coverage, including a copy of the
complaint,
here.
The coverage is
largely skeptical, despite AT&T’s claim that it has copy tested the ads and found that they deceive one-quarter of consumers; the commentators think that Verizon might benefit from further publicity for its admittedly larger 3G network.
We all know that AT&T service is now on a plummet but we also need to settle the facts first and see the side of AT&.
ReplyDeleteUpdates: ATT had recently released a statement why they are suing Verizon. May the "there's a misinterpretaion for that that” image help you to understand better why AT&T is having a boiling-point over the matter.
detailed sources: http://bit.ly/ATT-VS-VERIZON-Theres-a-misinterpretation-for-that
Hint: The conflict is about not including AT&T’s Zedge 2.5G on the picture :D
Flame-on!