The most noticeable thing for me about this ad, featured in the NYT story on NYC's new anti-obesity campaign, was the familiar (registered) shape of the soda bottle from which the fat is pouring. Will Coca-Cola complain, or take its lumps? (Sorry.)
Very interesting. Good pick up. My best guess is that they will complain. The ad may be able to get the same point across with a more generic bottle.
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