Products liability question of the day

From the NYT story on distraction by electronic devices as a cause of driving accidents: "A recent ad from Audible.com, which sells audio books, says, 'you just might miss your exit on the turnpike.'” So, in the resulting lawsuit by someone injured by a book-listening driver, does this establish Audible's knowledge and intent? What if we treated products liability like copyright infringement: inducement?