Further evidence that the brain has no use in commerce requirement

Which is part of what makes dilution such a useless and misguided concept:

Guy #1: I think I'm going to go to Fortunoff's after work tomorrow to get the ring.
Guy #2: Why don't you just go to that place around the corner? You know, uh... Stephanie's!
Guy #1: You mean Tiffany's?
Guy #2: Yeah! Tiffany's!

--Financial District

From Overheard in New York