Puffing Cheetos?

This entry on "Natural" Cheetos made me think:

Ad Crony #3: We could just make a "Natural" line of Cheetos. It'd be a total lie, obviously Cheetos don't grow on trees, or come from the ground. You'd have to be retarded to think otherwise. In fact, a cheeto is quite possibly the quintessence of artificiality ... but hey, everyone loves "natural" and "organic" these days.

Ad Boss: You're right! People are retarded! "Natural Cheetos" ... ha. Brilliant! Let's do it!

If people are thinking about the issue, it's obvious that Natural Cheetos are oxymoronic, meaning the term isn't deceptive. But then, what is it? The manufacturer obviously intends people to care about the term (and the natural-like ear of corn on the package), which implies that it's more than puffing.