The fellowship of the net

Is it just me, or is The Tower in this ad reminiscent of something?





(And there's a video.)

HearUsNow is clearly a takeoff on a popular cellular slogan -- and since it's the name of the organization, it's probably not use otherwise than as a mark. Should it nonetheless be protected against dilution claims? I think the answer is pretty clear, but I would offer this as an example of why the TDRA's exclusions don't solve the First Amendment problems of dilution.