Wednesday, May 08, 2019

She don't lie, but the pharmaco might: cocaine false advertising case continues

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Genus Lifesciences Inc. v. Lannett Company, Inc., 2019 WL 1981186, No. 18-cv-07603-WHO (N.D. Cal. May 3, 2019) Genus competes with Lan...

Patent grants and gender bias

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Spotted via Colleen Chien, on patents and gender bias : The researchers found that women inventors with common names had an 8.2% lower...

Journal article merited better disclosure of affiliation w/competing group, not a lawsuit

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Board of Forensic Document Examiners, Inc. v. American Bar Ass’n, --- F.3d ----, 2019 WL 1930310, No. 18-2653 (7th Cir. May 1, 2019) T...
Monday, May 06, 2019

Copying before-and-after surgical photos can be false advertising despite Dastar

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Aesthetic Associates, Inc. v. Key West Institute for Plastic Surgery, Inc., No. 18-10059-CIV-MARTINEZ-OTAZO-REYES, 2019 WL 1922854 (S.D. F...

court rejects contributory false advertising under Lanham Act

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Telebrands Corp. v. My Pillow, Inc., 2019 WL 1923410, No. 18-CV-06318 (N.D. Ill. Apr. 30, 2019) Telebrands sued My Pillow (maker of a ...

Legal Applications of Marketing Theory, part 5 (me on puffery)

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Rebecca Tushnet, Harvard Law School, On Puffery Puffery is a concept that purports to be about things consumers ignore and don’t rely ...

Legal Applications of Marketing Theory, part 4

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Legal Applications of Marketing Theory, part 4 Steve Ansolbahahere & Jacob Gersen, Harvard University, Dept of Government & Ha...
Friday, May 03, 2019

Legal Applications of Marketing Theory, part 3

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Lorin Hitt, Vildan Altuglu, Samid Hussain, & Matteo Li Bergolis, Wharton & Cornerstone Research, Cornerstone Research, Cornerstone...