In the category of News for Storage Jars: The Hollywood Reporter on Kobe Bryant: Celebrity branding: "For Bryant, more than a sponsorship deal was at stake: His brand attributes have been forever affected."

www.whatbrandareyou.com has a great spoof of expensive rebranding campaigns (Bell Labs, anyone?). According to it, my new brand name is Munimentum, denoting "Many eggs, one basket." Try for yourself!