Monday, November 19, 2012

Pictures or it's not false advertising

The FTC, as part of its efforts to increase compliance with rules around mortgage ads/disclosures, has released some mock ads to show what deceptive/noncompliant advertising looks like.  In the past, the FTC has also used mock ads to illustrate good and bad disclosures; I think this is a helpful way to give concrete guidance, going beyond the traditional focus on the words alone.

No comments: