Thursday, July 19, 2012

Reading list: copyright and ratings

Short and very good:
If ratings are facts, then they are discovered; the rater’s job is to investigate the world to learn the true facts about the subject.   If ratings are opinions, then they are created; the rater’s job is to produce a personal evaluation of the subject.  If ratings are self-fulfilling prophecies, then they are imposed; the rater’s job is to provide a vision so compelling it will be universally accepted.  The telos of a rating-as-fact is truth; the telos of a rating-as-opinion is authenticity; the telos of a rating-as-prophecy is power.

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