Saturday, August 27, 2011
The value of goodwill
Is apparently 100% standardized, at least for children's products, according to this photo by Zach Schrag. This ties into an argument made by Judge Posner about dilution, where he contends that in certain circumstances a potential licensee should be indifferent about which famous TM it licenses, thus driving licenses down towards zero. But apparently in the pinata market they're worth $3.