Tuesday, November 23, 2010

Skymall as source of review questions

Why isn't this naked licensing? Anyone can put any name on these posters, creating any associations with the teams they want.

1 comment:

  1. The pub one seems much more questionable to me, since one could presumably put that up in one's pub, suggesting it's a licensed establishment. So there are other goods with which the teams' logos could be associated there. Which brings me to the realist point: there really isn't such a thing as naked licensing anymore.