Monday, July 21, 2008

Synecdochic on why monetizing social media through advertising is doomed to failure

A very interesting argument, in three parts: one, two, and three. Not ironically--because the alternative platforms are in the same situation--she's using Livejournal as her platform, and Livejournal is struggling with exactly the problems she describes, though she draws her examples from elsewhere.

No comments:

Post a Comment