Wednesday, September 19, 2007

Stop the spread of ads that cause misconceptions

The FDA issued a warning letter against advertisements for Vicks foaming hand sanitizer that claimed the product prevents the spread of viruses that cause colds and suggested using the product when soap and water is unavailable, when FDA guidelines for the active ingredient indicate it should be rinsed off. Ads for the newly launched product, targeted at parents concerned for their children, remain available for the moment. The FDA says that the claims of cold prevention (for which the FDA is aware of no evidence) and instructions that the product can be "le[ft] on" render the product misbranded.

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