Working on a book chapter on trademark and free speech, I came across an argument for the dilution cause of action that I really don’t buy: “Rare characters like James Bond are national treasures; as such they should not be free for all to use.”
Cite: Kristen Knudsen, Tomorrow Never Dies: The Protection of James Bond and Other Fictional Characters Under the Federal Trademark Dilution Act, 2 Vand. J. Ent. L. & Prac. 13 (2000).